Stories sell, but before I get into a story, let me tell you a quick thing or two about me and how I use stories. As some of you may know, I’m a church man. I’m part of the LDS church and have held various callings within the church which have given me many teaching opportunities. Many of these “teaching opportunities” come unexpectedly, for example, when you show up to church and the instructor you had assigned to teach that day didn’t show up. So naturally, I have to step in and come up with something great to teach about.
So my number one use for stories is to take up some time, or fill the gaps. Life is full of experiences that can be related to just about anything, especially to my religion. Some of the best speakers in my church and in the world are the ones who can relate a story to their topic. It brings things to life, at least it does for me.