I live in a rural area with a population of maybe 150k people. It is a growing place where new buildings are always being constructed and the promotion of new businesses is always in the air. Out of all the commercial construction, most of the new structures are office buildings that at times, stay empty for quite some time. It seems that a new business opens here every week if not more often. Not all of them make it. In fact, most of them go out of business and I think I have a pretty good idea why.
The other day, Amy and I were driving through town and noticed two businesses that had gone under. One business was a scrap booking/craft business. It had a great location, right there on the highway and possibly a good idea. I think the main reason it was not a success was do to the demand for their certain product. We live in a ski resort community where a lot of the revenue comes from tourists. In my opinion, if I was on vacation, crafts would be the last thing on my mind. The second reason, which is huge, they played the game small. They failed to market their products outside the boundaries of their store. That is something that may be more successful if it were internet based.
The second business that went under was a restaurant. Their location was horrible, to the point that it was barely visible from the highway and they didn’t have a marketing campaign. Number one in business and real estate is location, location, location….and a great marketing campaign. I mean, how long has McDonald’s been around? Is there a soul in this country that has never heard of them? Probably, but they are under the age of one and in diapers. But yet, they still have a very active marketing campaign. For a little contrast, what happened to K-mart? They used to be huge. Ok, Walmart came along and out did them. But, have you seen any K-mart commercials lately? I haven’t.
Number one in business is of course, have a solid business model with a product that will retain it’s value for years to come. The product must speak for itself and be something that will be in demand long into the future of your business. Number two, get the word out there. A great business with a great product is still great, but without a successful marketing plan, won’t make you any money.
I assist people who are searching for a business model that works. I teach the ambitious a Personal Development and lifestyle business that has the two ingredients I just wrote about: A successful business model and product and also a turnkey marketing system. If you have basic people skills, a lot of desire, and a little capital to start, you can be successful in this business and have the potential to live any lifestyle you choose.
David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.
Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!
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