I’m not sure how you work your home based business, but as for me, sometimes I get a little case of tunnel vision when it comes to marketing. Promoting my business on the internet just seem so much easier than other forms of advertising, such as buying a print media ad or radio media buying.
One thing I’ve learned in my time as an internet marketer, is when it comes to marketing, diversification is key. If you have multiple forms of advertising in place, when one fizzles out, the others can keep your business going until it recovers or is replaced.
Lead poverty will sign the death certificate of any home based business. If you don’t have leads to either talk to, text or email, your business is dead in the water. Leads are the lifeblood of your business.
With that said, quick story about advertising on the radio. I am a complete sucker when it comes to infomercials. But only when the product being promoted is something that interests me, or that I’ve been thinking about. If you’ve ever seen a picture of me, like the one below in my author bio, I have chosen to shave my head. For one, I’m sexier that way, and two, I was thinning on top. So when I heard the “Avacore” commercials on the radio a few years back, I was sold.
Avacore is a product that claims hair regrowth. It fit the bill, right?
Advertise your business on the radio
What better time is there to promote your product or opportunity to someone, then when they’re listening? Given, it helps if they’re not chatting it up on their cell phone while driving. But what better time is there? If your ad can reach that many ears, at the perfect time, you’ll get leads and make sales.
When it all comes down to it, someone listening will want what you have, and will convert into a sale.
The purpose of my blog is to help entrepreneurs by educating, inspiring, offering opportunity, and at times, simply reminding. So if you haven’t ever tried a radio ad before, give a shot. That’s the spirit of marketing, stick and move. If it works, stick with it. If it doesn’t, move on!
But you’ll never know unless you give it a try!
David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.
Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!
Be sure to connect with David Allred on Google+, Facebook and everywhere else!
