Why is it that Coke always out performs Pepsi and, during this new economy, Ford remains stable while Chevy struggles? What is it that separates these amazing companies and why is it that Pepsi will never capsize Coke and why Chevy will never be better than Ford? It has some to do with the products but not as much as you would think. It has a lot to do with which company established their role as the leader in the industry first. Coke came before Pepsi and Ford came before Chevy. They set the standard first and have remained as the industry leader since.
After Coke came about, others tried to copy or out-do it. The same for Ford, others tried to make better trucks. The industry leader always remains the same.
So how do you know if you are an industry leader?
Here are a few ways to know that you are a leader in your niche, or industry.
- Others copy you in attempts to make things “Better!”
- Others are constantly talking about you.
- You have both positive and negative publicity.
- When you make a change, everyone notices. When someone else makes a change outside of your company, you have no idea!
- Chances are, you were the first in YOUR niche to begin with!
The leader is the pace setter and the reason others will do great. They set the standard. Others will come and will attempt to out do and over perform, but it just won’t happen. The only way to dethrone an industry leader is self-sabotage. So as long as the industry leader is evolving and growing, it will continue to thrive as the leader in its niche.
I am with an industry leader in positive media and Personal Development. We were the first in our niche, we set the standard and will continue to thrive, in the lead. Others mimic, talk, hate, love and notice our every move. That’s what happens! If you are creating some waves, that’s a good thing, as long as your intentions are good. It’s difficult to be noticed while crawling around on ground-level. If you’re at the top, everybody can see you. That’s where we are. A beacon for entrepreneur minded people looking for their ticket to time freedom and financial abundance. We’re changing the world one entrepreneur at a time and will continue to do so as the leader in our niche.
David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.
Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!
Be sure to connect with David Allred on Google+, Facebook and everywhere else!
