Recently I have had many thoughts and conversations and what it truly takes to create success in a home based business. If we were to look at the statistics of successful home business owners versus unsuccessful ones, I am pretty sure the majority of the numbers would point towards those who have failed, given up or have not yet experienced the success they had expected. In fact, if we look at any business or industry, not singling out just network marketing, the statistics would be in favor of the unsuccessful.
It’s a sad thing, I know…..but in my industry, network marketing, there’s a significant difference between those who succeed and those who don’t. That difference is contained in the word “Expert!” That’s the secret. In order to truly succeed in your home business, you MUST become an expert in your field. There’s no way around it.
Now, I know there are success stories of people who have zero experience that come into a home business and make a ton of money really quickly…..but where’s the rest of the story? Someone can make a quarter million dollars with a good home business opportunity simply by pursuing their warm market….the people they know. But what happens when that warm market is all spent. They are stuck in the mud without four wheel drive and the momentum they had once before because they have run out of people to talk to about their amazing home business. And guys, I’m not making this up! I have seen it happen over and over again. They come, they have an awesome first year, they halt in income, and they check out. This is one of the reasons you see people doing what we call “Opportunity Jumping.”
The secret to true, prolonged consistent success in a home business, is to become an Expert. And what I mean by that, is to become really, really good at whatever it is you do. To give you an example: You can obviously see my blog, since you are reading it at this very moment. I have some decent traffic coming into this site through the marketing I have done for it. I rank first page on Google, Yahoo and Bing for some of the most competitive keyphrases in my industry. I have a presence on the internet and have generated hundreds of thousands of dollars because of it. Now, a year and a half after starting this business, I had no clue about marketing. I was having someone else do it all for me and was paying them to do it. I distinctly remember not even knowing what a URL was or that it needed an http://. I was clueless.
But you know what happened? The paid marketing fell through and I was forced to learn it all. I studied, I Googled, I did everything I needed to do to learn how to market. I became and expert in my field. I became really good at what I do and in order to create prolonged success, that’s what it takes. Sure, you may make money by paying someone else to do it all for you, but what happens when that falls through? What happens when your new distributor gets started and your marketing guy can’t take any more clients? Then what? You must become a marketing expert! It’s all about duplication…..and that is able to be duplicated.
When all the smoke and mirrors are gone, the excitement of starting that new business wears off and your warm market is exhausted, your success really teeters on how good you really are in your niche. If you are actively engaged in your self education, you’ll excel and create the success that you deserve…..and you’ll keep it going for a really long time. Become an expert marketer and success will follow you like it has never done before. I promise you that!
David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.
Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!
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