Can you generate a significant amount of leads with blogging?
The answer to that questions is a definite YES! Blogging is one of the best ways to generate the most targeted traffic that in turn will produce the highest quality of leads you will ever have.
I built this website to educate Entrepreneurs through Personal Development and to find those who are looking for a Business Opportunity to teach them how to become successful. I have my static pages that provide general information about the opportunity but have a blog as well.
So how do you connect your blog to your opportunity and what do you blog about?
Your blog is the GIVE. Your static pages and lead capture forms are the TAKE! So in your blog posts give your thoughts, your advice, your expertise, what you have learned, strategies, results, polls, etc. In order to be effective at blogging for leads you must have great content. Content that brings value to your readers yet enticing them to want to learn more. For example: I wrote a blog post called Top 3 Ways How I Make Money. In that post I speak of ways that someone looking to generate an income doing something similar to what I am doing can gain from my content. So I offer free advice. There is no reason to hide my knowledge from anyone. Chances are, if they read the post and want to know what I do, they will contact me. Bingo, there’s a lead. It seems as the more open I am with my results and my expertise as an Entrepreneur, the more traffic I get and the more leads come in. Give and Get!
Also, if I have a blog post that I feel is good article content, I will submit it to article submission sites such as Ezine Articles and Article Base. Most article submission sites allow you to add links into your text that point back to your site. Find the appropriate keywords that fit your blog post and link it back to that post or a post with similar content on your blog. They will visit your blog and chances are, will get curious and look around your site a bit. If you have a contact form or lead capture form that is visible and user friendly, they just might fill that sucker out. Also, you have your author bio and your authors box just below your articles with links pointing back to your site.
So where do I put my contact forms and lead capture forms you ask? I have a contact form directly under each individual blog post, right before my Adsense ads. How simple have I made it for my readers to fill out the form? I also have forms in the sidebar of almost every static page I have. Also, I have a “Contact Us” page with a link for that page in my header. If someones interest is spiked, they feel they would like to learn more, it is very simple for them to request more info.
The easier your blog is to navigate, the more user friendly it is, the more leads you will get. Some visitors get overwhelmed with content and will leave the site within seconds. So make your blog content visible, legible, free of errors, and with value and after some time and consistency your blog will be a lead generating fool!
David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.
Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!
Be sure to connect with David Allred on Google+, Facebook and everywhere else!
