There are two kinds of Entrepreneurs: Those who advertise for themselves and those who don’t! So it is obvious that you will get business for yourself if you advertise, so how do those who don’t advertise get business? Well, they bottom-feed, meaning, they click on your advertisements, listings, and classifieds and look for a phone number or an email address to market to. Some of them even take it to the next level and actually fill out your form, allow you to call them, the listen for a while and then they somehow try to turn it around and tell you what they are doing in hopes that you will catch an interest. Have you had this happen to you? Here you are, having a conversation about somebody else’s offer, knowing that they clicked on your PPC ad and cost you money, all just so that they could give you their pitch!
Bottom-feeding is the poor Entrepreneurs way to advertise and when all else is lost I guess it is an approach to consider, but it sure is annoying. It is a lot of effort, alot of time and chances are, you will get the cold shoulder more than not.
I had a guy call me the other day that flat out lied to me and it was obvious. He called me and said his name was Mark. I said, “Hi Mark, refresh my memory a bit as to where I know you from or what you are calling for.” He said that I had called him yesterday and that he was returning my call. Well, I hadn’t called anybody named Mark the day before. Good grief! If you are going to bottom-feed, at least be honest about it.
Integrity is a big part of who I am and reflects in everything I do so I hung up on this guy. He deserved it right!? If you think I’m wrong please feel free to let me know. I only work with like-minded people who represent integrity, truth, ambition, and an burning desire to succeed. I don’t work with those who deceive or twist the truth in any way.
Don’t be a bottom-feeder in your business. Show integrity in everything you do. It is so easy to be rude, unprofessional or out of character when communicating through email, text or the internet. Don’t fall into that trap. It will ALWAYS catch up to the ones who do!
David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.
Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!
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