If you’ve been in business for yourself, whether in a traditional brick and mortar business or network marketing business, you know how important and effective word of mouth advertising is. If your product or service is of true value, word can spread very quickly. Word of mouth is the most cost effective marketing in existence and can make or break your business.
Over the last decade, technology has significantly improved, taking word of mouth advertising to a whole new level. Back in the day, when Bob went to town, he runs into his good buddy Joe and shares what he knows about your product. Joe gets excited and comes to purchase your product and in turn, may share that knowledge with someone else when he goes to town. That process works, but takes time. With social networks such as Facebook, Twitter, LinkedIn and many others, that process can reach millions of people in the same time frame as it took Bob to speak to Joe.
As a business owner, a little social media management can go a long way, even if you’re located in a remote or rural area. I’ve lived in rural areas most of my life and have made tens of thousands of dollars in profit as a direct result from social media. It’s too great of a tool to ignore and if managed properly, social marketing will only improve your business.
Ways you can use social media in your business:
- Promote your product or services
- Manage your reputation
- Public relations
- Surveys
- Competitor research
- Product research