What is one of the main causes of discouragement for an entrepreneur? Rejection is. Throughout the process of creating success in any given business opportunity lies opportunities for rejection. When you apply for a business loan, you may get rejected. When you out in a quote for a job, they may reject your offer. When you make your sales calls, most likely, you will get rejected before you make a sale. Heck, you will probably get rejected over and over again.
Rejection is not personal
Rejection is a natural part of the process of success in any venture, even in a job setting as well as an entrepreneurial venture. How many job applications and interviews does a person have to go through to find the perfect job? How many “No’s” does an entrepreneur have to sort through to find the yes? That’s the key! The more “no’s,” or rejections you get, the closer you are to the “Yes’s!” In addition to a thought out business plan, a great location, a proven system and a customer base, that’s all business is. It’s the process of sorting through the “no’s” until you find the “Yes.”
Discouragement from rejection comes to entrepreneurs who don’t have a strong enough goal, or vision for where they are headed. Rejection can get monotonous, repetitive and quite annoying. It’s easy to look at rejection as failure. Failure brings a lack of motivation, poor mindset and very little progress. It’s grounds to think about the forbidden “Q” word. QUITTING! Which is why it takes a lot of self motivation and ambition to succeed as an entrepreneur. It’s all on your shoulders, success and failure.
What you have to realize is that rejection is not personal. The person on the other end of the phone line, directly in front of you, behind the application, looking at your product or whatever it may be, may reject your offer because of them, not you. Rejection is something that happens when a person doesn’t understand the value of your product or service in their life. That’s it! They don’t say no because of who you are. It’s not a personal attack. It’s just the process of sorting. Success happens when your product or service finds customers who can see it’s value in their own life. That’s who you are sorting for.
So the more “No’s” you get, the better. You can’t treat every potential customer like they are the only potential buyer you will ever see, as you drool with dollar signs in your eyes. That’s insane. They are either a no or a yes. That’s it. As long as your presentation, display, product or service provides value and is presented properly, you will make the sale. Don’t read into it too deeply. Don’t get your feelings hurt when you encounter rejection because it will happen. Learn from it and move forward until you find that “Yes,” again and again and again. If you can do that, then welcome to Entrepreneurship!
David Allred is the author and creator of CFW. David has been teaching entrepreneur minded people how to earn a full time income working from the comfort of home for nearly a decade.
Think about it. Never miss your kids’ events, set your own schedule, choose your own income and enjoy a lifestyle and income which most people only drool over!
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