I can’t tell you how relieved I am right now. Beginning in 2005, I started my career online as a Network Marketer and joined one of the fastest growing top tier direct sales companies. My wife and I spent hours and hours during the day, evening and sometimes at night, prospecting. We attended trainings, purchased audio courses and even spent hours and hours prospecting each other, for practice.
Little did I know that prospecting is a waste of time!
Yes, I said it. Prospecting is a waste of time for anyone looking to create real leverage in their business. Think about it. What is real leverage? Leverage in business is and has always been about time and cash flow. The more money you can make in the least amount of time is true leverage.
I know, that if a prospecting call takes ten to twenty minutes to complete, if I worked ten hours straight, that will only allow me to take around forty calls a day. Even with the highest priced product and best paying commission in the world, I would still only be able to make forty calls in a day, without eating anything!
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